You’ve got twitter in place, facebook, maybe some linked in. You setup your blog, you are composing amazing articles, you drive traffic to your home page and NOTHING happens. Sound familiar? So many folks go through all of the motions, are frantic about SEO and getting found, getting their message out, etc.  But when prospects come knocking on the front door of your web site are you converting them?  Do they know what action to take? Do you lead them to the contact form or instill confidence in them?

Before you embark on any online marketing initiative, take a close look at your existing web site.  Better yet, have a professional third party evaluate your web site. Make certain that your web site is offering site visitors the easiest possible path to convert them from a visitor to a prospect.  Call On Target at 407-830-4550 for a free web design and marketing analysis.

Quick Tip: A great tool to start evaluating what really happens when a visitor hits your web site is Google Analytics, you can find a wellspring of information about where  your visitors came from, how long they stuck around, what keywords they used to find you, whether or not that twitter initiative is paying off etc. Monitor some sort of analytics is critical to your web site and overall Internet marketing initiatives.

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Tags: marketing