Tom Dickson’s Man Cave : The Blendtec Guy & Viral Goodness – October 23rd, 2008

Tom Dickson of Blendtec is up to blending more stuff: you have to love this series:  The simple beauty of this campaign: humour and destruction all at once.  This video series has yielded an enormous surge in Blendtec Sales: this video alone has had over 202,000 views!

This series is a success because it’s NOT the following:

A Tour Of Your Factory:
A Video your staff made while drunk on egg-nog
A Step by step video tutorial on how to program your latest product.
A Video About You and your trials and tribulations as a business owner.

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Posted in viral marketing

3 Responses to “Tom Dickson’s Man Cave : The Blendtec Guy & Viral Goodness”

  1. “Man Cave” was a term invented by the HGTV network. Find out the real deal at http://www.themantuary.com

    Be A Man.

    - The Founding Father

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