If you are like most ethical business owners you take great pride in the work that you do for your clients. You are passionate about customer service, you only want the best for your employees and customers and you strive for perfection on a daily basis. You realize that to truly WOW the customer, you need to give 120 percent which you pride yourself on doing time after time…. Until the ‘one’ comes along. The ‘one’ is that particular client / customer who you will NEVER please. A customer that your gut told you NOT to do business with in the first place, but the deal materialized some how.
The deal goes south with the client, expectations were not managed, they are consumed with minute details and they demand refunds, make all kinds of empty accusations, etc. You decide to just refund their money and walk away, hoping to never hear from them again, until: A quick Google of your company name yields some snide comments on a blog posting. Comments that are completely false about your company, you are outraged and your sense of pride attacked. What do you do?
You can complain to the blog owner, set yourself straight, be open and honest, respond to responses, etc. The bottom line is this: that blog is not going to disappear from Google for a LONG time. How can you combat it? Make your company name MORE important in the search engines by optimizing your own web site or blog. Send out Internet press releases that allow for a link, link the press releases to your site and wait for Google to pick those up. The offending blog may not disappear, but with some time, attention and passion, you can at the very least work on pushing that blog or offending article further and further down in the search engine results.
If you do find yourself a victim of a shallow attack, call us. We can help come up with and implement a concise internet marketing plan designed to manage your online reputation. We offer a free 30 minute consultation: 407-830-4550 or fill out our contact form for a quick response. On Target Web Solutions : Helping you grow online.
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