I was strolling through Costco the other evening lugging 60 pound bags of diapers and baby formula when I encountered a gentleman producing smoothies with one of those Garth Brook type head sets on. He was VERY excited about the smoothies and natural vegetable drinks (which looks absolutely vial to me…) and was giving a presentation to several older folks in the store. I took a quick look at the rather impressive blender the guy was using and noticed it was a Blendtec model.

I’m not a huge connoisseur of blenders and am not totally privy to each make and model of specific blenders, but I can tell you this: If I had not seen the Will It Blend series of blender videos on YouTube, I would have NEVER recognized the brand name. Blendtec has created a household name for themselves by executing a viral YouTube video campaign. Tom Dickson is the host on each of the videos where he proceeds to DESTROY various household items like ‘guitar hero 3′, Chuck Norris, Golf Balls, Marbles, an IPHONE and all kinds of other fun stuff in the Blendtec blender. As a result of these ‘viral videos’, Blendtec has posted a 700 PERCENT increase in sales. Unreal.

A Viral video can work wonders, if you hit the right formula of authenticity and a broad appeal, you can brand your company name into a household name almost overnight. Is it easy to hit the mark? Not at all, but nothing that pays off is easy.

Here’s one of our favorites:

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