In April, Google announced a new tool that will specify your landing page’s load time: this is the time Google has calculated that it takes to load that particular page of your web site.  Google also announced that this new load time measure will be applied to it’s Google adwords quality score.  What does this mean to you? If you are utilizing Google AdWords as a part of your Internet marketing strategy, you need to be mindful of your web site’s load time.  If you web site (or landing page) is taking too long to load (i.e., heavy graphics, slow server speed, third party utilities, etc.) you may wish to isolate the problem and take appropriate action to improve the load speed so that your quality score does not ultimately suffer.

Read more about Google’s new enhancement here >>

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