Measuring the success of any Internet marketing or search engine marketing campaign is crucial to the success of that particular campaign.  Like everything, you need a starting point from which to gauge results and a great deal of data to make educated decisions as to the next course of action to take on the web site.

Many people come to us and are perplexed about the language of web stats / analytics: We’d thought it would be helpful to post a few definitions to help you digest your analytics with a bit more authority:

We’ll focus on a unique visitor today:

A Unique Visitor is just as it sounds…. They (a web site visitor) have either visited your web site during the course of a day, week, or month. If they left your site and came back the same day, they are NOT unique.

The unique visitor is typically determined by IP address. The unique visitor count is a great tool to get an overall health rating of your web site’s traffic and gives you a much more accurate gauge of how many folks actually visited your website during a day, week,  or month. 

It is important to note, a unique visitor is DIFFERENT then a hit… We’ll define that term for you next.

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