One black hat seo tactic that flourished in the mid 1990′s was the practice of keyword stuffing. Here’s the scenario: You are trying feverishly to rank on one particular search term, but there is always this idiot ahead of you in the SERPS (search engine results page). You visit the site and can’t even begin to find the keyword in question in his metas, copy, alt tags, etc. UNTIL…..
Scroll down on that web page to the bottom, past the footer and keep going: Here’s where you will find those keywords: STUFFED into the site for only search engine robot / spider consumption.
Believe it or not, this black hat seo technique is still alive and well and is just one of the tools of the black hat SEO jockey. This tactic actually works, HOWEVER, it doesn’t last long.
Case study: one of my clients is ranked number one under the term Florida VA Mortgage in Google and has been for quite some time. A few months ago, a newcomer came along and stole the thunder… I dug around his site and realized he was employing keyword stuffing. (Scroll down and check out the keywords stuffed into the site.) Long story short, his Google ranking has dropped and my hunch is, will continue to drop.
Much of this stuff comes down to ethics: as with everything, there is the right way to do stuff and the wrong way to do stuff. Sure, the wrong way may be the path of least resistance, BUT, one can be assured that the right way will always triumph.
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