So, your company wants a social media presence? Creating and maintaining a social media presence can be quite time consuming, so who in the office should take care of it? The new guy Bob? Bob seems to know what’s up, you’ve heard him around the water cooler talking about Ashton Kutcher and his zany twitter tweets, he seems like a hip and happening kind of guy right? Or maybe Cindy, Cindy the intern just finished up her very first class of marketing at the local university, she HAS to be qualified right, heck, she’s bubbly and knows how to use Google? Maybe Cindy should be in charge of creating a corporate presence and engaging prospects and clients around the Internet social media world….. Maybe not. Here’s why:

I’m sure Bob and Cindy are great folks both with sparkling personalities… But Bob is the New guy.  Cindy is an intern.  Will they be involved in your company six months from now? 9 months? If you can’t answer that question with confidence, Bob and Cindy should NOT be running your social media initiatives. Let’s say that God forbid, we find out that Bob is robbing the company blind or that Cindy the intern is leaving to take a paid job at your competitor tomorrow. Now what? Whose master account was the corporate facebook account started under? Are either Cindy or Bob going to give up their own personal facebook account? What is the password to the twitter account and whose email address is it registered under? So, now you are left with a disgruntled Bob because you fired him and sweet Cindy who is now working for your competitor and knows all of your social media secrets…. Imagine how much damage Bob and Cindy can do with the keys to the kingdom.

Be certain that your social media accounts are managed by a key person in your organization, preferably an owner or share holder: you also want to make certain that any staff member who has access to the social media accounts has signed an agreement and adheres to your corporate communication policies and plans.  Thinking all of this through in the beginning can save you and your organization / company a tremendous amount of potential grief down the road.

Need some help with your social media / Internet marketing plan? Give me a call today: 866-998-6886 or visit our web site to learn more about social media and Internet marketing.

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Tags: social media